All About Volkswagen Vehicles
Volkswagen is a leading German car manufacturer that puts a huge emphasis on its advertising campaign. Through humorous commercials using catchy music from top international artists, VW has attracted new consumers all over the world. Its current campaign, which has become an instant success, is called the “punching game.” Every time you see a VW on the road, you yell out “slug bug” or “punch buggy” or just the color and you get to punch the person next to you. VW has implemented this game into a smash hit campaign which has boosted popularity in their brand.
Volkswagen, more commonly known as VW, was founded in Germany in 1937. The name Volkswagen actually means “the people’s car” when translated from German. In recent months, with the world wide crisis in the car industry in full bloom, VW and Porsche combined forces to overtake Toyota, making them the world’s largest automobile manufacturing group. VW is a car that was formed by the people, for the people, when the German people needed it most. In the 1930s in Germany automobile market was dominated by luxury vehicles, and it was nearly impossible for the average person to acquire a car. VW took on the challenging task of changing the game and creating an affordable car in terms of fuel efficiency, reliability, inexpensive repairs and parts, and the ability to use for the average driver. As VW steadily grew and made its impact into the German market, by 1949 it was time to break into the US market.
The smash hit “Beetle” was the first model to make it big in the US. By 1955, over one million had been sold. The official name by VW was the Type 1, but it became known worldwide as the “beetle” or “bug.” After the Type 1 model caught on, sales continued to skyrocket thanks to a clever and catchy advertising campaign. VW’s witty advertising remains a crucial tool in maintaining the high number of VW sales. Today, VW produces the Golf, Jetta, New Beetle, Passat, Phaeton, Polo, Scirocco, Sharan, Touran, Tiguan, Touareg and Routan. (volkswagen.com)
If you own a VW, here are some helpful tips for finding Volkswagen car insurance. Chances you are a women, as VW is the preferred brand for the American female. Females generally pay less than men for Volkswagen car insurance so you may be in luck. If you want the best Volkswagen auto car insurance rate available, choose an affordable model and put emphasis on safety features. Avoiding unnecessary features will save you money on your Volkswagen auto insurance. Adding features such as alarms and theft recovery systems will also help save money on your Volkswagen car insurance.
The Volkswagen Golf is one of the most popular cars in the world, and by far the best seller from the German car manufacturer. It’s been regularly updated and redesigned since its introduction in 1974, under a variety of names; United States drivers will know the Golf as the Volkswagen Rabbit, for instance. The most […]
The Volkswagen Jetta is a midsized family car that was first put on the market in 1979. Since 1999, the Jetta has received a rating of “Good” in the Insurance Institute for Highway Safety (IIHS) frontal crash tests, which is the highest rating that a vehicle can receive. Additionally, the 2005-2010 Jetta models have earned […]
Volkswagen is well known for their smaller cars, but of course, they’ve had a good history with larger vehicles as well. One good example is the Volkswagen Touareg, which was introduced by the company in 2002. It’s been widely praised as an exceptional SUV. Car and Driver magazine named the Touareg their “Best Luxury SUV” […]