Michelle J. Lee
At the beginning of September 2013, Uber hit headlines when it announced its special ride program for NFL players. For those who don't know, Uber is an on-demand car service. Basically, if you need a ride you hit up the app on your phone and a car will come and get you. You can also choose from different kinds of rides, from ordinary to luxury, etc. But, hey! This is not an ad for Uber, so let's get to the good stuff.
The aforementioned special ride service program is part of a campaign to reduce incidents of NFL players getting DUIs.
Here's a snippet of a blogpost from Uber's blog that better explains the specifics of this partnership:
As part of this innovative alliance, every active NFL player will receive a personalized keychain card containing credits that can be used to summon a high-end ride in any of Uber’s international locations, including nearly 20 U.S. NFL team cities and Pro Bowl host Honolulu. They’ll also receive new rider gift cards for friends and family to promote responsibility to those closest to them.
Now as we near the end of September, it seems some NFL players have not taken advantage of this program. Most recently, Mr. Aldon Smith of the San Francisco 49ers was arrested for driving under the influence (he hit a tree!!).
It remains to be seen how effective this program will be.