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Dodge Durango ads featuring Ron Burgundy

With a voice “that could make a wolverine purr and suits so fine they made Sinatra look like a hobo,” it seems Ron Burgundy can do no wrong—especially for the 2014 Dodge Durango. It’s been a little while since Will Ferrell returned to his role as anchorman Burgundy to pump out ads for this vehicle, and now has reported that his spokesmanship has had a direct effect on sales!

Ad Age reports:

Sales of the re-engineered Durango climbed 59% in October to 5,120 units and are up 50% for the year. analyst Michelle Krebs said shopping for the Durango “soared on after the ads launched” on Oct. 5.

I think it goes to show that Mr. Burgundy is, indeed, kind of a big deal.

Haven’t seen one of these TV spots yet? Check out one of my favorites below (for the record, it was hard to choose just one to share with you all):

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