One of the perks of being the quarterback who led his team to a Super Bowl championship is that lucrative endorsement deals tend to come at you faster than a defensive lineman.

Since quarterbacking the Green Bay Packers to a Super Bowl XLV victory in February over the Pittsburgh Steelers, Aaron Rodgers has signed a few endorsement deals, including ones with Milwaukee’s Associated Bank and ESPN Milwaukee. He also plugged Disney in a post-Super Bowl commercial. (For his on-the-field success, Rodgers just picked up the 2011 “Best NFL Player” honor at ESPN’s ESPY awards program.)

Green Bay Packers quarterback Aaron Rodgers appears in an ad for a personal injury law firm in Milwaukee.

But in an unintentional nod to all of the Packers “Cheeseheads” — fans of the NFL team who don gigantic hats shaped like a wedge of cheddar cheese — Rodgers is appearing in some cheesy TV ads for Gruber Law Offices LLC, a Milwaukee law firm that handles car accidents and other personal injury cases. In one of the TV spots, Rodgers and personal injury attorney David Gruber team up to teach viewers about car insurance.

‘Hi, I’m Aaron Rodgers’

“Hi, I’m Aaron Rodgers,” the ad begins. “David Gruber and I have been discussing what protections auto insurance provides if you’re in an accident. There are four types of coverage, right David?”

“Right,” Gruber responds.

(Before we go any further, are we really supposed to believe that Rodgers and Gruber have been gabbing about car insurance? You’d think they would have been dishing about the NFL lockout or reliving the Packers’ Super Bowl glory.)

Gruber then ticks off the types of car insurance you can buy:

• “Liability coverage protects you if you cause an accident.”
• “Medical payments coverage helps cover medical bills.”
• “Uninsured coverage protects you if the other driver does not have insurance.”
• “Underinsured coverage protects if you if the other driver doesn’t have enough.”

Back to Aaron…

“Speak with your agent to make sure you’re fully protected,” Rodgers says.

(Actually, Aaron, we think that’s good advice.)

Finally, back to David …

“Gruber Law Offices. One call, that’s all.”

In the car insurance commercial, Rodgers and Gruber (both wearing dark suits) are seated in generic dark chairs that are placed in front of a polished-wood office table. Behind them is a blue background. Rodgers’ Super Bowl ring is clearly visible on his right hand.

‘Exceptional role model’

What, you say, prompted Rodgers to do ads for a personal injury attorney? Well, we can figure out the basic reason: Money.

In a posting on its website, A.V. Club Milwaukee offers further insight: “We can only speculate as to what favors Gruber called in to nab Rodgers for these commercials, or just how listless and frightfully available the ongoing NFL lockout has rendered the Super Bowl MVP.”

Gruber tells the Milwaukee Journal Sentinel that he met Rodgers last year at a fundraising event.

“I believe Aaron serves as an exceptional role model for others, most importantly the youth of our society,” Gruber says in an email to the Journal Sentinel. “Aaron is young, aggressive and believes in doing the right thing for others, as I do. He carries himself with class at all times. Aaron is an inspiration to others with his work ethic, passion and leadership, both on and off the field. ”

Gruber adds: “I would like to believe that Gruber Law Offices shows the same competitive spirit and passion for our clients and the community. We are truly honored that Aaron has chosen to partner with us.”

By the way, we’re pretty sure Rodgers’ passionless on-air performance in the Gruber ads won’t win him any MVP awards.

Amica Mutual has done it again.

For the 12th consecutive year, Amica Mutual has secured the No. 1 ranking for customer satisfaction in J.D. Power and Associates’ U.S. National Auto Insurance Study.

Amica Mutual earned the highest score (843 on a 1,000-point scale) for customer satisfaction among car insurance companies. Next was Erie Insurance (825), followed by Shelter Insurance (816), Auto-Owners Insurance (815) and Ameriprise (804).

New Jersey Manufacturers Insurance Co. and USAA also achieved high levels of customer satisfaction, but they weren’t included in the rankings because their policies can’t be purchased by the general public.

The study took into account five measures of customer satisfaction: interaction, price, policy offerings, billing and payment, and claims. Among car insurers that were included in the rankings, Ameriprise, Amica and Erie scored best in the price category (each with five J.D. Power “circles”).

J.D. Power is one of the best-known names in market research.

Overall satisfaction climbs

Overall satisfaction with car insurers in the 2011 J.D. Power study averaged 790, up from 777 in 2010.

Two of the biggest car insurers — State Farm (804) and GEICO (797) — were above the industry average in the study. However, three of the major car insurers — Progressive (785), Allstate (781) and Nationwide (757) — fell below the industry average.

At the bottom of the car insurance heap was Commerce Insurance, with a score of 734. Preceding Commerce at the low end were Infinity Property & Casualty (739), 21st Century (741), Mercury (754) and Encompass (756).

In the price category, Allstate, Commerce, Farmers, Grange Insurance, Nationwide and The Hanover shared the lowest marks (each with two J.D. Power “circles”).

The 2011 U.S. National Auto Insurance Study was based on nearly 28,000 responses from car insurance policyholders. The study was conducted between March and May 2011.

If you want to check out how a car insurance company fared in the study, visit the J.D. Powers website.

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